The BuyBox Blog

Practical guides for real estate brokers.

Commission plans, agent compensation, brokerage operations, and CRM advice — written by a working broker.

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Tools & Software

Free vs Paid Real Estate CRM: What Does a Small Brokerage Actually Need?

Most real estate CRMs are built for individual agents, not brokerages. Here's an honest breakdown of what features actually matter for brokerage back-office operations — and when it makes sense to pay more.

David Janke · March 23, 2026 · 7 min read Read →

Brokerage Management

How to Set Up Commission Plans for Your Real Estate Brokerage

A step-by-step guide to structuring commission plans — franchise fees, agent splits, transaction fees, and cap calculations explained with real examples.

March 23, 2026 · 8 min read Read →

Commission & Compensation

What Is an Agent Cap and How Does It Work?

The agent cap is one of the most powerful recruiting tools in real estate — and one of the most misunderstood. Here's exactly how caps work, how to set the right number, and how to track them.

March 23, 2026 · 6 min read Read →

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